The Serai
Website | Social Media | Photography | SEO | SEM
Client:
Part of the Coffee Day Group, The Serai is a chain of luxury resorts that needed a digital presence revamp consistent with the unique experiences they were offering at their resorts.
Our Role:
We came on board as their very first digital agency, redesigning their website, reimagining their digital marketing and redeveloping their communication strategy across social media platforms
Website:
Our focus here was on simplifying and refining the customer journey. We developed each resort into a single page where the user could easily access all the information they needed in order to make a decision and proceed to bookings.
SOCIAL MEDIA CAMPAIGNS
The second phase - which was undertaken parallelly - involved enhancement of SEO and building a better relationship with customers. The Serai currently ranks on the first page for all valuable key words with SEO. This ensured an 80% drop in spending for paid traffic since organic traffic was providing a promising number of sales and enquiries. In order to create a better relationship with both existing and new customers, we built The Serai Crest, from concept to technology, which has helped the brand achieve higher returns and referral rates.
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